Tuesday, November 20, 2012

Can Internet Providers Affect Your Small Business?

By Carol Dominguez


Having a small business is the dream of many. You can be your own boss, and be in control of your financial future. And more people every day are realizing success with their small businesses, thanks to internet providers and the tools they provide, such as social networking.

If you are on a very tight budget starting up your business, you may assume you need to use dial up or a no name DSL provider. This is not true. Searching for DSL providers by zip code will allow you to compare speeds and packages available in your area.

Going for a no-name company that offers low prices can cause more frustration than choosing a reliable company like Att or Verizon. And you may even find that established companies are cheaper. In addition, you will benefit from better tech support with bigger companies, as they have been in the game longer.

Depending on the nature of your business, the internet could play a large role in your success. You might use it for a number of things, including ordering packaging labels, communicating with customers or promoting your business online with sites like Facebook and Twitter.

An unreliable connection can result in you losing money. One application where this can occur is if you give customers the option to chat with you if they need assistance, and they are disconnected before you can give them an answer. However, this may not occur with an internet type like cable.

While DSL may be quite practical for some small businesses and certainly the most affordable option, it may not be the best choice for a business that relies on online connection to thrive. You may expect cable internet to be out of your price range but that may not necessarily be true.

If you shop for cable internet providers by zip code, you can also compare their pricing and services. You will notice that most companies have bundle packages so if you are a new spa and you intended on hooking up cable for the waiting area as well a phone service, you may save yourself money by purchasing a bundle package that includes all three.

Even if all you plan to do is market your business online and not run it on the internet, you will most likely need internet service. Advertising online is far cheaper than doing so in physical publications and radio ads, because now you can use sites like Facebook to promote yourself.




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